Fysio Prof was born from a personal need and many years of experience in developing personal care brands.
I am Jan Jacobs, entrepreneur and brand builder. Having regularly experienced discomfort in my muscles and joints for many years, I understand just how important movement, physiotherapy and everyday comfort can be. I visit a physiotherapist at least once a week, but between treatments I also looked for products that could provide a pleasant feeling of comfort. Over the years, I used various ointments and creams for this purpose. At the same time, as the owner of several beauty and personal care brands, I regularly came across interesting comfort products for muscles, joints and tired legs.
However, I noticed that these products struggled to stand out alongside traditional face creams and other beauty products. I believed they deserved an identity of their own, with a clear focus on daily care and comfort. At the same time, I increasingly received requests from different countries for accessible comfort products for an ageing population. No miracle cures and no exaggerated promises, but practical products that people can easily use themselves and that contribute to a pleasant and noticeable feeling of comfort. This idea led to the creation of Fysio Prof in 2015.
“Fysio Prof has become a trusted part of my daily routine. The products are easy to use and give me the pleasant feeling of comfort I need to keep moving and enjoy my day.”
The concept
Develop user-friendly personal care products for people who want to give their bodies extra attention and comfort. This includes athletes and active individuals, as well as people who are getting older and experience a daily need for cooling, relaxation or care for their muscles, joints and tired legs.
Over the past ten years, Fysio Prof has grown step by step. New products have been added to the range, while existing products have been further refined, guided in part by the experiences and feedback of our customers.
European markets
What started in Belgium has since made its way into several European markets. Today, Fysio Prof products are available in Belgium, the Netherlands, Germany, Romania and Italy, among other countries, as we continue to expand the brand across Europe.
Following the COVID-19 pandemic, Fysio Prof underwent a complete rebranding. With a refreshed identity, clear positioning and a growing product range, the brand is now ready for the next step: establishing Fysio Prof as a recognisable European brand for daily care and comfort.
Our philosophy remains the same as it was when we started in 2015: No miracles. Just comfort.
No exaggerated promises. Just thoughtfully developed, accessible products designed to improve your everyday feeling of comfort.